Monday, October 25, 2010

10 quick tips of using Social Media to Increase your business online!

Online Social Media Network is the fastest growing channel. According to latest reports, the internet is to hit 2 billion users by the end of this year which means that, in future, businesses will compete more and more in cyberspace by companies using internet marketing strategies, the latest equipment and technology is much more effective to grow the business them online. In one of our posts, we share how the top fortune 100 companies use social media tools and effectively manage their Internet marketing strategy.

In the online world, social media has become an effective way for companies to engage with people not just to get sales, but also to get new ideas and solve problems that ultimately help them grow and develop their own business. Communicating online is a way to meet commercial objectives through building relationships that can be trusted. It is about gently apply your marketing skills to a social network and make business happen.

Below are specific ways of effectively using social media to develop your customer base:

1. Identify the social media platform you are on target customers and create a profile that describes you, give both professional and personal information includes a link to your website. Remember, your profile should not be purely business oriented or it will mean that you only want to sell and are not interested in people.

2. Find a profile of your target customer; their studies to understand them better. Find out what social media platform they use and how they use it, what information they are looking for and how they reach their customers. And based on this, adjust your approach.

3. Writing the social strategy with the media, find the right platform, the location of customers and create presence will not spread your words. Engage regularly with the people. Send a message if you think you have something in common with them. Ask them what they are looking for, what problems they want solved. Be prepared to have conversations with people and sharing knowledge not only promote the product.

4. Be active in your profile. Updated regularly and check and respond to messages. Offer advice and connections, and contribute frequently to maintain visibility. Social networking works best when you help other members in the network and not just push your agenda.

5. Demonstrate your expertise and knowledge to engage in relevant discussions in groups and forums on the selected platform and through blogs. Let your customers feel your competence and skills.

6. Make it easy for people to find you. When posting in forums or comment on the blog, including links to your website, your blog, your social media profile (s), you can page your twitter account and so on. It is important to find and you just will not unless you have the link all over the place.

7. At the appropriate time, set the offline presentation or a meeting or a phone call to convert an online connection for potential sales.

8. Wherever possible, use relevant keywords about your industry, product or service or expertise, frequently. It will be picked up by search engines and make your potential customers find you.

9. Set your goals and periodically measure and review your progress against them. Many social media platforms have a device that lets you know how you do. If you do not meet your goal, revise your strategy and change your approach.

10. Last but not least, do not expect instant results.
It takes time to build relationships and reputation. Social media marketing approach benefits from indirect fire and slow. Remember, this is a social world in which commercial success came as a byproduct of a good network.

Source :  Geoarticles by Laura Wimble

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